Firehose Blog

Viewing entries by
Andrew Butterfield

Announcing: Email Forwarding
(And Boy Is It Snappy)

Firehose is a fantastic tool for providing customer support via email, and today we want to up the ante.

Up until now, we've only offered one method of getting your emails into Firehose: fetching. If you're unfamiliar with the term 'fetching' it basically means that Firehose uses your email account's IMAP/POP3 credentials to contact the server where your email account's inbox resides and download email messages.

Fetching, however, has some significant drawbacks. It's extremely error-prone, we can only fetch your emails every ten minutes, and it's extremely slow. This has been a big thorn in our side for some time, so we're pleased to announce a new feature that will solve all these problems plus much more!

Enter Email Forwarding

Email forwarding essentially allows you to configure an email account provider to forward all email messages for a particular email account to an obfuscated email address Firehose provides you with. With this configuration in place, the moment Firehose receives a forwarded message it immediately notifies you via a desktop notification so that you can handle email interactions that much faster.

Email forwarding represents a huge speedup improvement over fetching because you no longer have to wait 10 minutes between receiving new email messages. And what's more, adding a new forwarding account or converting an existing fetching account to a forwarding account is a piece of cake in Firehose Settings, so give it a go! We recommend all existing and future customers use forwarding, though we still support fetching.

If You're Still Not Sold on Email Forwarding

After you've set up a forwarding email account, the Mac app (and soon iOS) will let you know the instant a forwarded message arrives via notifications that look like this:

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Additionally, if you use the web version of Firehose on Safari and allow "" to show alerts in the Notification Center:

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The web version will also let you know the moment it receives a forwarded email message via desktop notifications that look like this:


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Adding a Forwarding Email Account is Simple

All that's required to setup a new forwarding email account is an address and a title:

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Once created, you then need to go to this email account's provider and configure it to forward incoming email messages to an obfuscated email address that we provide you with:

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All that's left after that is to wait for instantaneous email message goodness :)

You Can Convert an Existing Email Account from Fetching to Forwarding

If you'd like to convert an existing email account from fetching to forwarding, go to Firehose Settings, click the email account's edit button, and then click on the button labeled "Convert to forwarding account". After the email account has been converted from fetching to forwarding in Firehose, you will need to configure the email account's provider to forward messages to the obfuscated email address we provide you with.

Our Hopes

We have been using email forwarding for the past month now and it has been a breath of fresh air. We hope you enjoy it as much as we have!

Most of all, we hope email forwarding helps you respond more quickly to customers so they become your loyal fans!

Making Email Interactions More Friendly

In an effort to help your company's name get better recognized in your customers' inboxes, we've added a title field to email accounts that can be customized to your heart's content.

All you need to do is go to Firehose Settings and either create a new email account or update an existing one. Fill in the new title field with whatever you like:

New Title Field.png

And Voilà!

This is what your customers will see when they receive an email from you in Apple Mail:

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In Gmail: 

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And in to demonstrate a few: 

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